A clearer way in. An easier way back.
A new website and member platform for a Spanish-language learning program, bringing forty session videos, saved progress and group tools into one place.
The call
The brief said redesign. The problem said product.
The old site sent participants to a third-party platform to watch their sessions, with a separate account and no memory of where they left off. Fixing the website alone would have polished the front door and left the house the same. So the scope grew into a member platform with sign-in, a video library that remembers you, and tools for the people who run the groups. Same budget of attention, different question.
The situation
Conociendo Libertad is the Spanish-language branch of Freedom Session, a learning program churches run in groups. Its website had grown to more than twenty pages, three separate stores, and a video library that lived on someone else's platform. Three very different people arrived at the same front page: a pastor deciding whether to offer the program, a facilitator preparing a group, and a participant looking for this week's video.
The design was also holding the story back. The site lacked a coherent visual identity and a clear hierarchy: it gave visitors little guidance on what mattered first. The storytelling felt fragmented, with information spread across pages instead of building a clear understanding of the program. The redesign needed to give that content a stronger visual direction and a more deliberate sequence, not just a new layout.
The brief set two targets I could design against. A pastor should be able to decide in three minutes. A participant should reach their video in two clicks.
What I built
A public site of seven sections that tells one story: the problem, the program, the evidence, the invitation. Behind it, a member platform: sign-in with secure sessions, four roles with their own permissions, a library of forty sessions where progress is saved every fifteen seconds and playback resumes where it stopped, group tools with weekly unlocking, an admin panel for content and access, and a leadership kit of protected downloads.
Two details I am glad about. Access rules were tested from outside the application with an anonymous key, not trusted by design. And when the free database tier threatened to pause from inactivity, a small keepalive function solved it instead of a paid plan.
Where it stands
Built and available at a public preview address. The move to the main domain is the client's decision and has no date yet. Once it happens, the useful things to measure are time to first video, completion per session, and how many sign-ups finish. I would rather measure those than promise them.
A closer look
